diff options
| author | Jules Laplace <jules@okfoc.us> | 2015-05-01 19:44:55 -0400 |
|---|---|---|
| committer | Jules Laplace <jules@okfoc.us> | 2015-05-01 19:44:55 -0400 |
| commit | c1a42462c299c3ccb8356951626cb90d24bd95d2 (patch) | |
| tree | b7139200d755360ee7a570d1013785150130bf03 | |
| parent | a20d2b4d3bd6507b65087b5b6ba7a5a60436f723 (diff) | |
| parent | ff794394ac72f8a7f839e386dff5aa1960e2a76f (diff) | |
Merge branch 'twohustlers' of github.com:okfocus/okcms into twohustlers
| -rw-r--r-- | site/db.json | 120 |
1 files changed, 71 insertions, 49 deletions
diff --git a/site/db.json b/site/db.json index eed9c3b..af870a9 100644 --- a/site/db.json +++ b/site/db.json @@ -198,7 +198,7 @@ "id": "gaga-s-workshop-x-barneys-new-york", "title": "Gaga's Workshop X Barneys New York", "menu": "Gaga's Workshop ", - "description": "4 HOLIDAY WINDOWS WERE CREATED FOR GAGA’S WORKSHOP AT BARNEYS NEW YORK. GAGA’S CONSTELLATION WINDOW FEATURED FIRST-TO-MARKET SCREEN TECHNOLOGY, INTEGRATING A LIVE TWITTER FEED AND ALLOWING FANS TO SEND PERSONAL MESSAGES TO #GAGASTARS WHICH WOULD APPEAR IN REAL TIME. ", + "description": "WE CONCEIVED 4 HOLIDAY WINDOWS WERE CREATED FOR GAGA’S WORKSHOP AT BARNEYS NEW YORK. GAGA’S CONSTELLATION WINDOW FEATURED FIRST-TO-MARKET SCREEN TECHNOLOGY, INTEGRATING A LIVE TWITTER FEED AND ALLOWING FANS TO SEND PERSONAL MESSAGES TO #GAGASTARS WHICH WOULD APPEAR IN REAL TIME.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F3c3dbb2d-e223-49b2-bd7a-d7a94207931e.jpg", "caption": "" @@ -227,7 +227,7 @@ "id": "-dieselreboot", "title": "#DIESELREBOOT", "menu": "#DIESELREBOOT", - "description": "DIGGING INTO THE DNA OF THE BRAND, WE CREATED A CAPSULE COLLECTION NOT PURCHASABLE IN STORES, HIGHLIGHTING DIESELS IRREVERENT CHARACTER AND REBOOTED TONE. THESE WHEATPASTE POSTERS WERE UNBRANDED WORKS OF ART INVITING COLLABORATORS TO THE TUMBLR MICRO-SITE, POSTED IN 14 MAJOR CITIES AROUND THE WORLD.\r\n\r\n#DIESELREBOOT PROJECTIONS WERE CREATED TO THE CELEBRATE THE TUMBLR ARTISTS WHO CONTRIBUTED TO THE MICRO-SITE. ARTWORK WAS PROJECTED ONTO ICONIC BUILDINGS THROUGHOUT EUROPE, INCLUDING THE NOTRE DAME IN PARIS, THE COLOSSEUM IN ROME, THE REICHSTAG IN BERLIN, LA SAGRADA FAMILIA IN BARCELONA, AND MORE.\r\n\r\nFOR THE FIRST TIME EVER, THE ENTIRE FAÇADE OF THE GALLERIES LAFAYETTE WAS WRAPPED WITH OVER 2,000 PRINTED POSTERS OF ARTWORK. GIANT BALLOON SCULPTURES WERE ERECTED IN UNION SQUARE DURING NEW YORK FASHION WEEK. ALL OF THE CREATIVE SHOWCASED THE DIGITAL SUBMISSIONS IN THE PHYSICAL WORLD, RECOGNIZING THE INDIVIDUAL ARTISTS WHO PARTICIPATED.", + "description": "ARTWORK WAS PROJECTED ONTO ICONIC BUILDINGS THROUGHOUT EUROPE TO CELEBRATE THE TUMBLR ARTISTS, INCLUDING WRAPPING THE GALERIES LAFAYETTE IN OVER 2000 PRINTS. IN ADDITION WE CREATED GIANT BALLOON SCULPTURES THAT WERE ERECTED IN UNION SQUARE DURING NEW YORK FASHION WEEK.\r\n\r\nHIGHLIGHTING DIESEL’S IRREVERENT CHARACTER AND REBOOTED THE TONE, WHEATPASTE POSTERS WERE UNBRANDED WORKS OF ART, INVITED COLLABORATORS TO THE TUMBLR MICRO-SITE, AND WERE POSTED IN 14 CITIES INTERNATIONALLY.\r\n", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F9f71595b-a59c-497a-9fb3-87cdd44edf6b.jpg", @@ -264,7 +264,7 @@ "id": "diesel-venice-fashion-show-x-twitter", "title": "Diesel Venice Fashion Show X Twitter", "menu": "#DIESELVENICE", - "description": "FOR NICOLA FORMICHETTI’S PREMIER RUNWAY SHOW, WE PARTNERED WITH TWITTER AND INTEGRATED PLATFORM BETA-TECHNOLOGY TO CREATE AN UNPRECEDENTED DIGITAL RUN- WAY EXPERIENCE, LEVERAGING THE REAL-TIME REPORTING MECHANISMS OF TWITTER. IN TANDEM WITH “TWITTER MIRRORS,” KEY FASHION INFLUENCERS HOSTED A LIVE Q&A SES- SION THROUGHOUT THE FASHION SHOW, COLLECTIVELY INVITING THE GLOBAL, DIGITAL AUDI- ENCE TO ATTEND THE SHOW WITH A FIRST-PERSON, IMMERSIVE PERSPECTIVE.", + "description": "WE PARTNERED WITH TWITTER AND INTEGRATED PLATFORM BETA-TECHNOLOGY FOR NICOLA FORMICHETTI’S RUNWAY SHOW TO CREATE AN UNPRECEDENTED DIGITAL EXPERIENCE. KEY FASHION INFLUENCERS HOSTED A LIVE Q&A SESSION THROUGHOUT THE FASHION SHOW, COLLECTIVELY INVITING THE GLOBAL, DIGITAL AUDIENCE TO ATTEND THE SHOW WITH A FIRST-PERSON PERSPECTIVE.", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fb8e1f7c8-103b-4d0e-af70-816d6775db1a.jpg", @@ -287,9 +287,9 @@ }, { "id": "pepsi-challenge-ignight-the-light", - "title": "PEPSI CHALLENGE : IGNIGHT THE LIGHT", + "title": "PEPSI CHALLENGE: IGNIGHT THE LIGHT", "menu": "Pepsi Challenge", - "description": "IGNITE THE LIGHT WILL SERVE TO RAISE AWARENESS FOR LITER OF LIGHT, A GLOBAL OPEN SOURCE MOVE- MENT PROVIDING ECOLOGICALLY SUSTAINABLE AND LOW-COST LIGHTING SOURCES TO IMPOVERISHED COMMUNITIES GLOBALLY. BY COMBINING BASIC COMPONENTS FOUND IN LOCAL HARDWARE SHOPS, ALONG WITH A PEPSI BOTTLE AND SIMPLE SOLDERING SKILLS, LITER OF LIGHT TEACHES PEOPLE HOW TO BUILD AND INSTALL AFFORDABLE, SUSTAINABLE SOLAR HOUSE-LIGHTS AND STREET-LIGHTS TO MAKE IMPOVERISHED COMMUNITIES BRIGHTER. NICOLA IS CHALLENGING THREE ARTISTS GLOBALLY TO CREATE AN EXCLUSIVE WORK INSPIRED BY LITER OF LIGHT AND PEPSI FOR THE IGNITE THE LIGHT TOUR. ", + "description": "WE ARE EXECUTING 3 IGNITE THE LIGHT TOUR INSTALLATIONS, WHICH WILL SET UP AT GLOLAB ART FAIRS TO RAISE AWARENESS FOR LITER OF LIGHT, A GLOBAL OPEN SOURCE MOVEMENT PROVIDING ECOLOGICALLY SUSTAINABLE AND LOW-COST LIGHTING SOURCES TO IMPOVERISHED COMMUNITIES GLOBALLY.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F8ba0c3de-e0e8-4272-8a42-5594c3a5f4fb.jpg", "caption": "" @@ -324,7 +324,7 @@ "id": "mugler-brothers-of-arcadia", "title": "Mugler: Brothers of Arcadia", "menu": "Mugler", - "description": "NICOLA FORMICHETTI CONCEPTED A TWO PART FILM AROUND A THE IDEA OF FANTASY, DREAMS AND VOYEUR- ISM. DIRECTED BY BRANISLAV JANKIC, THE 2 PART FILM IS INSPIRED BY THE ITALIAN NEO-REALIST CINEMA AND THEN, POST-THAT, WHERE FELLINI AND PASOLINI BECOME MORE ABOUT MYTH AND FANTASY. LEVERAGING THE ACCESSIBILITY OF PORNOGRAPHY AND EVERYDAY VOYEURISM, WE PARTNERED WITH XTUBE TO LAUNCH AN X-RATED VERSION OF THE JANKIC’S FILM. THE X-RATED VERSION GARNERED OVER 26 MILLION VIEWS UPON ITS RELEASE. \r\n", + "description": "WE CONCEIVED A FILM DIRECTED BY BRANISLAV JANKIC, THE 2 PART FILM IS INSPIRED BY THE ITALIAN NEO-REALIST CINEMA AND THEN, POST-THAT, WHERE FELLINI AND PASOLINI BECOME MORE ABOUT MYTH AND FANTASY. LEVERAGING THE ACCESSIBILITY OF PORNOGRAPHY AND EVERYDAY VOYEURISM, WE PARTNERED WITH XTUBE TO LAUNCH AN X-RATED VERSION OF THE JANKIC’S FILM. THE X-RATED VERSION GARNERED OVER 26 MILLION VIEWS UPON ITS RELEASE.", "media": [ { "type": "vimeo", @@ -349,18 +349,18 @@ "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fdd0db43c-4580-44d0-947c-41649b7ee203.jpg", "caption": "" }, - "__index": "0" + "__index": 0 }, { "id": "mugler-spring-summer-2012", "title": "Mugler Spring/Summer 2012", "menu": "Mugler S/S 2012", - "description": "CONTINUING NICOLA’S STORY OF DISRUPTIVE DIGITAL CONTENT CREATION AND UNORTHODOX PART- NERSHIPS, NICOLA TEAMED UP WITH RENOWNED PHOTOGRAPHERS INEZ & VINOODH TO CREATE A MUSIC VIDEO REMIX OF LADY GAGA’S NEWEST SONG “DON’T FUCK WITH PARIS.” THE TRACK WAS EX- CLUSIVELY RELEASED ON SOUNDCLOUD GARNERING OVER 47 MILLION IMPRESSIONS UPON ITS DEBUT, AND WAS FEATURED DURING MUGLER’S SS/12 RUNWAY SHOW", + "description": "WE TEAMED UP WITH RENOWNED PHOTOGRAPHERS INEZ & VINOODH TO CREATE A MUSIC VIDEO REMIX OF LADY GAGA’S NEWEST SONG “DON’T FUCK WITH PARIS.” THE TRACK WAS EX- CLUSIVELY RELEASED ON SOUNDCLOUD GARNERING OVER 47 MILLION IMPRESSIONS UPON ITS DEBUT, AND WAS FEATURED DURING MUGLER’S SS/12 RUNWAY SHOW.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F22c2edee-48dc-46fa-8b07-41c377e3422f.jpg", "caption": "" }, - "__index": "1", + "__index": 1, "media": [ { "type": "vimeo", @@ -374,12 +374,12 @@ "id": "mac-viva-glam-x-lady-gaga", "title": "Mac Viva Glam x Lady Gaga", "menu": "Mac Viva Glam ", - "description": "LADY GAGA AND MAC COSMETICS LAUNCHED A CROWD-SOURCED INTERACTIVE EXPERIENCE. USERS WERE INVITED TO UPLOAD PHOTOS OF THEMSELVES AT VIVAGLAM.COM, WHICH WAS THEN TRANSFORMED INTO A “SEQUIN” THAT BECAME PART OF A UNIQUE GARMENT DESIGNED BY NICOLA FORMICHETTI TO BE WORM BY LADY GAGA AT PARIS FASHION WEEK IN SEPTEMBER. IN THE MONTH FOLLOWING ITS LAUNCH, 10,000 “LITTLE MONSTERS” AND MAC FANS JOINED THE MOVEMENT. ", + "description": "LADY GAGA AND MAC COSMETICS LAUNCHED A CROWD-SOURCED INTERACTIVE EXPERIENCE. WE INVITED USERS TO UPLOAD PHOTOS OF THEMSELVES AT VIVAGLAM.COM, WHICH WERE THEN TRANSFORMED INTO A “SEQUIN” THAT BECAME PART OF A UNIQUE GARMENT DESIGNED BY NICOLA FORMICHETTI TO BE WORM BY LADY GAGA AT PARIS FASHION WEEK IN SEPTEMBER.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fc8722494-621e-4009-8bfb-e553f5e46d92.jpg", "caption": "" }, - "__index": "2", + "__index": 4, "media": [ { "type": "vimeo", @@ -393,12 +393,12 @@ "id": "gilt-x-lady-gaga", "title": "Gilt x Lady Gaga", "menu": "Gilt", - "description": "IN TANDEM WITH THE LAUNCH OF “BORN THIS WAY,” WE TEAMED UP WITH GILT TO CREATIVELY DIRECT, CONCEPT AND STYLE AN EXCITING LINE UP OF GAGA INSPIRED MERCHANDISE AND NEVER-AVAILABLE-BEFORE ACCESS TO THE WORLD OF GAGA. THE ONLINE EVENT LASTED FOR 2 DAYS, CONTAINING SEVEN DISTINCT OFFERINGS, INCLUDING PRE-ORDERS ON THE ALBUM, TWO CURATED SALES BY HER FASHION DIRECTOR, NICOLA FORMICHETTI, A ONE-OF-A-KIND MUGLER DRESS WORN BY GAGA HERSELF, AND VIP ACCESS TO SPECIAL EVENTS AND EXPERIENCES SURROUNDING THE WORLD OF GAGA. ", + "description": "IN TANDEM WITH THE LAUNCH OF “BORN THIS WAY,” WE TEAMED UP WITH GILT TO CREATIVELY DIRECT, CONCEPT AND STYLE AN EXCITING LINE UP OF GAGA INSPIRED MERCHANDISE AND NEVER-AVAILABLE-BEFORE ACCESS TO THE WORLD OF GAGA.\r\n \r\n", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F0a271275-eaed-4f28-bf4a-151cb294debd.jpg", "caption": "" }, - "__index": "3", + "__index": 5, "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Ff8e4227e-c8db-410b-9702-44d135bf64b7.jpg", @@ -422,7 +422,7 @@ "id": "diesel-accessories-2014", "title": "Diesel Accessories 2014", "menu": "Diesel Accessories 2014", - "description": "FOR DIESEL’S 2014 ACCESSORIES CAMPAIGN, NICOLA FORMICHETTI TURNED THE SPOTLIGHT ONTO BROOKE CANDY. A VIDEO SHOT BY INEZ & VINOODH CAPTURED THE EROTIC, REBELLIOUS AESTHETIC SYNONYMOUS WITH THE BRAND. THE VIDEO WAS SEEDED ONLINE THROUGH DIESEL’S SOCIAL CHANNELS, QUICKLY PICKING UP PRESS AND SOCIAL SHAREABILITY.", + "description": "FOR DIESEL’S 2014 ACCESSORIES CAMPAIGN, FORMICHETTI TURNED THE SPOTLIGHT ONTO BROOKE CANDY. WE CREATED A VIDEO SHOT BY INEZ & VINOODH, CAPTURING THE EROTIC, REBELLIOUS AESTHETIC SYNONYMOUS WITH THE BRAND.", "media": [ { "type": "vimeo", @@ -439,13 +439,13 @@ "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fab936e28-8016-4d84-a731-bbf78a5874f0.jpg", "caption": "" }, - "__index": "4" + "__index": 6 }, { "id": "diesel-jogg-jeans", "title": "Diesel Jogg Jeans", "menu": "Diesel Jogg Jeans ", - "description": "WE CREATED A JOGG JEANS VIDEO ON BEHALF OF DIESEL, FEATURING EXCLUSIVE ORIGINAL MUSIC FROM PHARRELL AND AZEALIA BANKS, VIDEO DIRECTION BY TIM RICHARDSON AND A YOUTUBE COMMUNITY-SOURCED DANCER, BONES THE MACHINE. THE VIDEO WENT VIRAL IMMEDIATELY UPON RELEASE, WITH OVER 1.3 MILLION VIEWS.", + "description": "WE CREATED A VIDEO DIRECTED BY TIM RICHARDSON, HIGHLIGHTING THE USABILITY OF JOGG JEANS PRODUCTS. THE VIDEO FEATURED EXCLUSIVE ORIGINAL MUSIC FROM PHARRELL AND AZEALIA BANKS, AND A YOUTUBE COMMUNITY-SOURCED DANCER, BONES THE MACHINE. IMMEDIATELY UPON RELEASE THE VIDEO WENT VIRAL WITH OVER 1.3 MILLION VIEWS.", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F8d729aa1-b319-42dd-a35f-c9c129f08de5.gif", @@ -486,18 +486,18 @@ "uri": "", "caption": "" }, - "__index": "5" + "__index": 7 }, { "id": "diesel-f-w-2013-digital-remixes", "title": "Diesel F/W 2013 Digital Remixes", "menu": "Diesel F/W 2013 Remixes", - "description": "#DIESELREBOOT WAS NICOLA FORMICHETTI’S FIRST PROJECT AS ARTISTIC DIRECTOR OF DIESEL. WE HIT REFRESH ON DIESEL’S IMAGERY AND BRANDING, REIGNITING THE PRIMARY PARTICLES OF ITS CORE DNA: FREEDOM, CREATION, ORIGINALITY, AND ABOVE ALL, BRAVERY. TO MAKE #DIESELREBOOT AS FRESH AS POSSIBLE, DIESEL AND NICOLA ARE ENLISTING A NEW GENERATION OF BRAND AMBASSADORS AND FEARLESS FASHION LEADERS. WE’RE BRINGING TASTEMAKERS TOGETHER TO FORM A COMMUNITY WHERE CREATIVITY IS IN COMMAND. \r\n \r\nNICOLA CHOSE PHOTOGRAPHERS INEZ AND VINOODH TO SHOOT HIS FIRST DIESEL PRINT CAMPAIGN FOR THEIR ASTUTE VISION OF ART AND FASHION’S TIMELESS BEAUTY. \r\nTHE CAMPAIGN CONSISTS OF A SERIES OF PORTRAITS OF REAL, AUTHENTIC INDIVIDUALS WHO ARE GLOBAL, CREATIVE COLLABORATORS. NICOLA PULLED THESE UNDISCOVERED ARTISTS FROM THEIR DIGITAL WORLD AND PUT THEM IN THE PHYSICAL SPACE FOR THE WORLD TO ADMIRE. \r\n", + "description": "#DIESELREBOOT WAS NICOLA FORMICHETTI’S FIRST PROJECT AS ARTISTIC DIRECTOR OF DIESEL. WE HIT REFRESH ON DIESEL’S IMAGERY AND BRANDING, REIGNITING THE PRIMARY PARTICLES OF ITS CORE DNA: FREEDOM, CREATION, ORIGINALITY, AND ABOVE ALL, BRAVERY. SHOT BY INEZ & VINOODH, THE CAMPAIGN CONSISTS OF A SERIES OF PORTRAITS OF REAL, AUTHENTIC INDIVIDUALS WHO ARE GLOBAL, REPRESENTING THE NEW ETHOS OF THE BRAND.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F76f67fd4-218c-4145-b6b0-b6ea72cf33bc.jpg", "caption": "" }, - "__index": "6", + "__index": 8, "media": [ { "type": "vimeo", @@ -541,12 +541,12 @@ "id": "diesel-s-s-2014-digital-remixes", "title": "Diesel S/S 2014 Digital Remixes", "menu": "Diesel S/S 2014 Remixes ", - "description": "FOR DIESEL’S SPRING/SUMMER 2014 CAMPAIGN, THE CASTING SEARCH IS GOING GLOBAL. NICOLA FORMICHETTI AND DIESEL SCOURED EVERY CORNER OF THE GLOBE TO FIND TRIBES, CLIQUES, FAMILIES, AND COLLABORATORS TO FEATURE FOR THE CAMPAIGN. THE IMAGES REPRESENT AN EVOLUTION OF THE VISION AND COMMUNITY FIRST BROUGHT TO LIFE IN FALL 2013. CONSISTING OF GROUP PHOTOS, SPRING’S CAMPAIGN WILL SHOWCASE MICRO-CULTURES THAT EMBODY THE REBELLIOUS, CREATIVE FREEDOM THAT IS SUCH A STRONG PART OF DIESEL’S DNA. ", + "description": "FOR DIESEL’S SPRING/SUMMER 2014 CAMPAIGN, OUR PROGRAM CONSISTED OF GROUP PHOTOS, SHOWCASING DIVERSE CULTURES THAT EMBODY THE REBELLIOUS, CREATIVE FREEDOM THAT IS SUCH A STRONG PART OF DIESEL’S DNA.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F01a77a24-4f24-481f-9cb2-75597756064b.jpg", "caption": "" }, - "__index": "7", + "__index": 9, "media": [ { "type": "vimeo", @@ -620,12 +620,12 @@ "id": "diesel-f-w-2014-digital-remixes", "title": "Diesel F/W 2014 Digital Remixes", "menu": "Diesel F/W 2014 Remixes", - "description": "FOR FALL/WINTER 2014, IN AN ACT OF DEFIANT ANONYMITY, DIESEL IS STRIPPING AWAY THE IDENTITIES OF ITS MODELS AND CAMPAIGN STARS, DEMOCRATIZING THE CONCEPT – THERE IS NO SINGULAR IDEA OF WHO THE DIESEL PERSON SHOULD BE. SHOT BY NICK KNIGHT, THE CREATIVE IS INSPIRED BY THE THEME “PICASSO MEETS AVEDON,” REPRESENTING THE NEXT DIMENSION OF DIESEL, INTRODUCING THE SECOND PHASE OF THE BRAND AFTER #DIESELREBOOT. THE MESSAGE: SOPHISTICATED REBELS.", + "description": "FOR FALL/WINTER 2014 OUR CREATIVE CONCEPT WAS INSPIRED BY THE ICONIC PAINTING “GUERNICA” BY PICASSO. SHOT BY NICK KNIGHT, THE CAMPAIGN INTRODUCES THE THEME OF “SOPHISTICATED REBELS,” INITIATING THE SECOND PHASE OF THE BRAND AFTER #DIESELREBOOT.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F511bf546-044d-4fc3-8da6-191eac723381.jpg", "caption": "" }, - "__index": "8", + "__index": 10, "media": [ { "type": "vimeo", @@ -645,12 +645,12 @@ "id": "diesel-s-s-2015-digital-remixes", "title": "Diesel S/S 2015 Digital Remixes", "menu": "Diesel S/S 2015 Remixes", - "description": "FOR SPRING 2015, FORMICHETTI ESTABLISHES THE KEY PIECES THAT HAVE COME TO REFLECT DIESEL’S NEW ERA AND CHARACTERIZE ITS DNA, AND THE FACES WHO BEST REFLECT THE PAST, PRESENT, AND FUTURE OF THE BRAND. IN A REVOLUTIONARY CAMPAIGN BY NICK KNIGHT, FORMICHETTI HIGHLIGHTS HIS PERSONAL HEROES, WHICH INCLUDE NEW FACES AND THE ARTISTS, INNOVATORS, MUSES, AND FRIENDS WHO INSPIRE HIM, AS WELL AS A FEW HEROES FROM PAST CAMPAIGNS. COMBINING CLASSIC PORTRAITURE WITH FUTURISTIC, DIGITAL ELEMENTS, THE CAMPAIGN WILL JUXTAPOSE THE INDIVIDUALS WHO MAKE UP DIESEL’SCOMMUNITY WITH THE “HERO” PIECES THAT BEST DEFINE THE STATEMENT OF THE BRAND TODAY.", + "description": "FOR SPRING 2015, WE CONCEIVED IN A REVOLUTIONARY CAMPAIGN. SHOT BY NICK KNIGHT, COMBINING CLASSIC PORTRAITURE WITH FUTURISTIC, DIGITAL ELEMENTS, THE CAMPAIGN WILL JUXTAPOSE THE INDIVIDUALS WHO MAKE UP DIESEL’S COMMUNITY WITH THE “HERO” PIECES THAT BEST DEFINE THE STATEMENT OF THE BRAND TODAY.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F66fbccc9-5972-48b6-8298-120d87019cb9.jpg", "caption": "" }, - "__index": "9", + "__index": 11, "media": [ { "type": "vimeo", @@ -706,12 +706,12 @@ "id": "pepsi-challenge-ignight-the-light", "title": "Pepsi Challenge: IGNIGHT THE LIGHT", "menu": "Pepsi Challenge", - "description": "IGNITE THE LIGHT WILL SERVE TO RAISE AWARENESS FOR LITER OF LIGHT, A GLOBAL OPEN SOURCE MOVE- MENT PROVIDING ECOLOGICALLY SUSTAINABLE AND LOW-COST LIGHTING SOURCES TO IMPOVERISHED COMMUNITIES GLOBALLY. BY COMBINING BASIC COMPONENTS FOUND IN LOCAL HARDWARE SHOPS, ALONG WITH A PEPSI BOTTLE AND SIMPLE SOLDERING SKILLS, LITER OF LIGHT TEACHES PEOPLE HOW TO BUILD AND INSTALL AFFORDABLE, SUSTAINABLE SOLAR HOUSE-LIGHTS AND STREET-LIGHTS TO MAKE IMPOVERISHED COMMUNITIES BRIGHTER. NICOLA IS CHALLENGING THREE ARTISTS GLOBALLY TO CREATE AN EXCLUSIVE WORK INSPIRED BY LITER OF LIGHT AND PEPSI FOR THE IGNITE THE LIGHT TOUR. ", + "description": "WE ARE EXECUTING 3 IGNITE THE LIGHT TOUR INSTALLATIONS, WHICH WILL SET UP AT GLOLAB ART FAIRS TO RAISE AWARENESS FOR LITER OF LIGHT, A GLOBAL OPEN SOURCE MOVEMENT PROVIDING ECOLOGICALLY SUSTAINABLE AND LOW-COST LIGHTING SOURCES TO IMPOVERISHED COMMUNITIES GLOBALLY.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F0d2eb19b-d5b8-4378-8b41-d90f477ae751.jpg", "caption": "" }, - "__index": "10", + "__index": 2, "media": [ { "type": "vimeo", @@ -722,15 +722,15 @@ ] }, { - "id": "ccp-games", - "title": "CCP Games", - "menu": "CCP Games", - "description": "To highlight the partnership between Nicola Formichetti and CCP, we designed and produced a limited run of digitally rendered couture available to consumers through the Eve Online Network. ", + "id": "nicola-formichetti-x-zombie-boy-digital-couture", + "title": "Nicola Formichetti x Zombie Boy Digital Couture", + "menu": "EVE Online", + "description": "TO HIGHLIGHT THE PARTNERSHIP BETWEEN NICOLA FORMICHETTI AND CCP, WE DESIGNED AND PRODUCED A LIMITED RUN OF DIGITALLY RENDERED COUTURE AVAILABLE TO CONSUMERS THROUGH THE EVE ONLINE NETWORK.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F1b101bdd-42ed-4493-9c41-470278f08481.jpg", "caption": "" }, - "__index": "8", + "__index": 12, "media": [ { "type": "vimeo", @@ -739,6 +739,17 @@ "thumb": "http://i.vimeocdn.com/video/255632036_640.jpg" } ] + }, + { + "id": "-dieselreboot", + "title": "#DIESELREBOOT", + "menu": "#DIESELREBOOT", + "description": "TO INITIATE THE FIRST PHASE OF A 360-DEGREE REBRANDING FOR DIESEL, WE CONCEIVED AND EXECUTED A #DIESELREBOOT DIGITAL MARKETING CAMPAIGN, BUILDING A BESPOKE DIGITAL HUB ON TUMBLR.", + "thumbnail": { + "uri": "", + "caption": "" + }, + "__index": 3 } ], "advertising": [ @@ -746,7 +757,7 @@ "id": "diesel-spring-summer-2015", "title": "Diesel Spring/Summer 2015", "menu": "Diesel S/S 2015", - "description": "FOR SPRING 2015, FORMICHETTI ESTABLISHES THE KEY PIECES THAT HAVE COME TO REFLECT DIESEL’S NEW ERA AND CHARACTERIZE ITS DNA, AND THE FACES WHO BEST REFLECT THE PAST, PRESENT, AND FUTURE OF THE BRAND. IN A REVOLUTIONARY CAMPAIGN BY NICK KNIGHT, FORMICHETTI HIGHLIGHTS HIS PERSONAL HEROES, WHICH INCLUDE NEW FACES AND THE ARTISTS, INNOVATORS, MUSES, AND FRIENDS WHO INSPIRE HIM, AS WELL AS A FEW HEROES FROM PAST CAMPAIGNS. COMBINING CLASSIC PORTRAITURE WITH FUTURISTIC, DIGITAL ELEMENTS, THE CAMPAIGN WILL JUXTAPOSE THE INDIVIDUALS WHO MAKE UP DIESEL’SCOMMUNITY WITH THE “HERO” PIECES THAT BEST DEFINE THE STATEMENT OF THE BRAND TODAY.", + "description": "FOR SPRING 2015, WE CONCEIVED IN A REVOLUTIONARY CAMPAIGN. SHOT BY NICK KNIGHT, COMBINING CLASSIC PORTRAITURE WITH FUTURISTIC, DIGITAL ELEMENTS, THE CAMPAIGN WILL JUXTAPOSE THE INDIVIDUALS WHO MAKE UP DIESEL’S COMMUNITY WITH THE “HERO” PIECES THAT BEST DEFINE THE STATEMENT OF THE BRAND TODAY.", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fe22fd077-ca52-42a1-ab9c-e0508bf4408e.jpg", @@ -803,13 +814,13 @@ "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fa28c3d22-a627-4fed-abb2-fbe940347e38.jpg", "caption": "" }, - "__index": "0" + "__index": 1 }, { "id": "diesel-fall-winter-2014", "title": "Diesel Fall/Winter 2014", "menu": "Diesel F/W 2014", - "description": "FOR FALL/WINTER 2014, IN AN ACT OF DEFIANT ANONYMITY, DIESEL IS STRIPPING AWAY THE IDENTITIES OF ITS MODELS AND CAMPAIGN STARS, DEMOCRATIZING THE CONCEPT – THERE IS NO SINGULAR IDEA OF WHO THE DIESEL PERSON SHOULD BE. SHOT BY NICK KNIGHT, THE CREATIVE IS INSPIRED BY THE THEME “PICASSO MEETS AVEDON,” REPRESENTING THE NEXT DIMENSION OF DIESEL, INTRODUCING THE SECOND PHASE OF THE BRAND AFTER #DIESELREBOOT.", + "description": "FOR FALL/WINTER 2014 OUR CREATIVE CONCEPT WAS INSPIRED BY THE ICONIC PAINTING “GUERNICA” BY PICASSO. SHOT BY NICK KNIGHT, THE CAMPAIGN INTRODUCES THE THEME OF “SOPHISTICATED REBELS,” INITIATING THE SECOND PHASE OF THE BRAND AFTER #DIESELREBOOT.", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F38ea6ad0-f689-491f-857a-12d4fa0d4748.jpg", @@ -858,13 +869,13 @@ "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F94c3bb9d-7d11-43f7-be86-5348a677845f.jpg", "caption": "" }, - "__index": "1" + "__index": 2 }, { "id": "diesel-spring-summer-2014", "title": "Diesel Spring/Summer 2014", "menu": "Diesel S/S 2014", - "description": "FOR DIESEL’S SPRING/SUMMER 2014 CAMPAIGN, THE CASTING SEARCH IS GOING GLOBAL. NICOLA FORMICHETTI AND DIESEL SCOURED EVERY CORNER OF THE GLOBE TO FIND TRIBES, CLIQUES, FAMILIES, AND COLLABORATORS TO FEATURE FOR THE CAMPAIGN. THE IMAGES REPRESENT AN EVOLUTION OF THE VISION AND COMMUNITY FIRST BROUGHT TO LIFE IN FALL 2013. CONSISTING OF GROUP PHOTOS, SPRING’S CAMPAIGN WILL SHOWCASE MICRO-CULTURES THAT EMBODY THE REBELLIOUS, CREATIVE FREEDOM THAT IS SUCH A STRONG PART OF DIESEL’S DNA. ", + "description": "FOR DIESEL’S SPRING/SUMMER 2014 CAMPAIGN, OUR PROGRAM CONSISTED OF GROUP PHOTOS, SHOWCASING DIVERSE CULTURES THAT EMBODY THE REBELLIOUS, CREATIVE FREEDOM THAT IS SUCH A STRONG PART OF DIESEL’S DNA.", "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F5911dfde-f042-4eb6-b9fe-7f0b3d9f45b5.jpg", @@ -939,18 +950,18 @@ "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F1c952512-c765-4a67-a21e-7146c1051ed9.jpg", "caption": "" }, - "__index": "2" + "__index": 4 }, { "id": "diesel-fall-winter-2013", "title": "Diesel Fall/Winter 2013", "menu": "#DIESELREBOOT", - "description": "#DIESELREBOOT WAS NICOLA FORMICHETTI’S FIRST PROJECT AS ARTISTIC DIRECTOR OF DIESEL. WE HIT REFRESH ON DIESEL’S IMAGERY AND BRANDING, REIGNITING THE PRIMARY PARTICLES OF ITS CORE DNA: FREEDOM, CREATION, ORIGINALITY, AND ABOVE ALL, BRAVERY. TO MAKE #DIESELREBOOT AS FRESH AS POSSIBLE, DIESEL AND NICOLA ARE ENLISTING A NEW GENERATION OF BRAND AMBASSADORS AND FEARLESS FASHION LEADERS. WE’RE BRINGING TASTEMAKERS TOGETHER TO FORM A COMMUNITY WHERE CREATIVITY IS IN COMMAND. \r\n \r\nNICOLA CHOSE PHOTOGRAPHERS INEZ AND VINOODH TO SHOOT HIS FIRST DIESEL PRINT CAMPAIGN FOR THEIR ASTUTE VISION OF ART AND FASHION’S TIMELESS BEAUTY. \r\nTHE CAMPAIGN CONSISTS OF A SERIES OF PORTRAITS OF REAL, AUTHENTIC INDIVIDUALS WHO ARE GLOBAL, CREATIVE COLLABORATORS. NICOLA PULLED THESE UNDISCOVERED ARTISTS FROM THEIR DIGITAL WORLD AND PUT THEM IN THE PHYSICAL SPACE FOR THE WORLD TO ADMIRE. \r\n", + "description": "#DIESELREBOOT WAS NICOLA FORMICHETTI’S FIRST PROJECT AS ARTISTIC DIRECTOR OF DIESEL. WE HIT REFRESH ON DIESEL’S IMAGERY AND BRANDING, REIGNITING THE PRIMARY PARTICLES OF ITS CORE DNA: FREEDOM, CREATION, ORIGINALITY, AND ABOVE ALL, BRAVERY. SHOT BY INEZ & VINOODH, THE CAMPAIGN CONSISTS OF A SERIES OF PORTRAITS OF REAL, AUTHENTIC INDIVIDUALS WHO ARE GLOBAL, REPRESENTING THE NEW ETHOS OF THE BRAND.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Fc7fe29d9-4d56-4564-8d85-01e95e115093.jpg", "caption": "" }, - "__index": "3", + "__index": 5, "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F3ae62a21-3c63-41e8-ac49-d8dc20df56bd.jpg", @@ -996,12 +1007,12 @@ "id": "-dieseltribute", "title": "#DIESELTRIBUTE", "menu": "#DIESELTRIBUTE", - "description": "FOR DIESEL TRIBUTE, NICK KNIGHT SHOT THE ENTIRE CAMPAIGN FROM AN IPHONE. “INTERNET-CAST MODELS POSED IN FRONT OF NICK KNIGHT’S IPHONE AND IMAGES WERE EDITED USING MOBILE APPS GLITCHÉ AND MEGA PHOTO. IT WAS A WAY OF BOTH PAYING HOMAGE TO A RICH HISTORY AND BRINGING IT INTO OUR INTERNET-OBSSESSED CULTURAL MOVEMENT.” - DAZED DIGITAL\r\n \r\n", + "description": "WE CONCEIVED A CAMPAIGN THAT WAS BOTH REVOLUTIONARY AND CONCEPTUAL IN SPRIIT. SHOT BY NICK KNIGHT EXCLUSIVELY ON AN IPHONE, AND UTILIZING THE APPS GLITCHÉ AND MEGA-PHOTO, THE CAMPAIGN CAPTURED THE ESSENCE OF THE DIESEL TRIBE AND PRODUCTS SURROUNDING THE COLLECTION.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F77c735ea-8df8-4328-9ab2-31e4d0a629b8.jpg", "caption": "" }, - "__index": "4", + "__index": 6, "media": [ { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2Ff0a191fa-d340-4aa7-8afd-bb536b1c433e.jpg", @@ -1059,12 +1070,12 @@ "id": "diesel-jogg-jeans", "title": "Diesel Jogg Jeans", "menu": "Diesel Jogg Jeans ", - "description": "WE CREATED A JOGG JEANS VIDEO ON BEHALF OF DIESEL, FEATURING EXCLUSIVE ORIGINAL MUSIC FROM PHARRELL AND AZEALIA BANKS, VIDEO DIRECTION BY TIM RICHARDSON AND A YOUTUBE COMMUNITY-SOURCED DANCER, BONES THE MACHINE. THE VIDEO WENT VIRAL IMMEDIATELY UPON RELEASE, WITH OVER 1.3 MILLION VIEWS.", + "description": "WE CREATED A VIDEO DIRECTED BY TIM RICHARDSON, HIGHLIGHTING THE USABILITY OF JOGG JEANS PRODUCTS. THE VIDEO FEATURED EXCLUSIVE ORIGINAL MUSIC FROM PHARRELL AND AZEALIA BANKS, AND A YOUTUBE COMMUNITY-SOURCED DANCER, BONES THE MACHINE. IMMEDIATELY UPON RELEASE THE VIDEO WENT VIRAL WITH OVER 1.3 MILLION VIEWS.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F4a53e5f4-add1-4ace-961a-dbf10d981cbd.jpg", "caption": "" }, - "__index": "5", + "__index": 7, "media": [ { "type": "vimeo", @@ -1107,15 +1118,15 @@ ] }, { - "id": "mugler-fall-wwinter-2011", - "title": "Mugler Fall/Wwinter 2011", + "id": "mugler-fall-winter-2011", + "title": "Mugler Fall/Winter 2011", "menu": "Mugler F/W 2011", - "description": "FOR NICOLA’S FIRST FORAY INTO THE DIGITAL LANDSCAPE, NICOLA FOUND RICK GENEST (ZOMBIE BOY) THROUGH FACEBOOK, AND MADE HIM THE FACE OF THE FW/11 MUGLER CAMPAIGN. NICOLA FEATURED ZOMBIE BOY IN A SHORT FILM FOR THE BRAND, WHICH PREMIERED A NEW SONG WRITTEN BY LADY GAGA. THE VIDEO LAUNCHED EXCLUSIVELY ON AOL STYLIST GARNERING AN UNPRECEDENTED 192 MILLION IMPRESSIONS.", + "description": "NICOLA FOUND RICK GENEST (ZOMBIE BOY) THROUGH FACEBOOK, AND MADE HIM THE FACE OF THE F/W 2011 MUGLER CAMPAIGN. WE SHOT A SHORT FILM WHICH FEATURED ZOMBIE BOY, AND PREMIERED A NEW SONG WRITTEN BY LADY GAGA. THE VIDEO LAUNCHED EXCLUSIVELY ON AOL STYLIST GARNERING AN UNPRECEDENTED 192 MILLION IMPRESSIONS.", "thumbnail": { "uri": "https://ltho.s3.amazonaws.com/twohustlers%2F5d467909-372d-4e93-9a47-865b866117af.jpg", "caption": "" }, - "__index": "6", + "__index": "3", "media": [ { "type": "vimeo", @@ -1136,13 +1147,24 @@ "caption": "" } ] + }, + { + "id": "playboy-x-diesel", + "title": "PLAYBOY x DIESEL", + "menu": "PLAYBOY", + "description": "WE TEAMED UP WITH TERRY RICHARDSON AND PLAYBOY TO SHOOT A 12-MONTH CALENDAR FOR 2014. ART DIRECTED BY FORMICHETTI, THE CALENDAR SHWOCASES 12 SEXY GIRLS CLAD IN FETISHY, FLASH-FILLED SHOTS.", + "thumbnail": { + "uri": "", + "caption": "" + }, + "__index": 0 } ], "page": [ { "id": "about", "title": "WHO WE ARE", - "body": "Two Hustlers is a creative think-tank. We invent and deliver projects that transport the consumer and challenge the brand.\r\n\r\nWe build onmi-media experiences for the millennial mindset, targeting today’s fastest growing consumer base.\r\n\r\nWe love what we do. Welcome to the family. \r\n", + "body": "Two Hustlers is a creative collective of radical thinkers, designers and storytellers. \r\n\r\nWe build transmedia experiences for the millennial mindset, with award winning campaigns. \r\n", "image": "http://www.lansdowneresort.com/meetings/assets/images/masthead/meetings-team-building.jpg", "__index": "1" }, |
